Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them. An SEO tool is software that helps digital marketers and website owners research, implement, monitor, and improve their visibility in search engines. Semrush stands out because it pulls together multiple SEO functions into a single, unified dashboard. Its tools for keyword analysis help you understand which terms are worth targeting, how they perform over time, and where your site stands in relation to competitors.

We checked if they had mobile apps, extensive documentation for learning, and the ability to process large amounts of data. We also looked at their pricing plans and the variety of tools they offered. Overall, Clearscope is a valuable tool for individuals and organizations looking to enhance their content SEO potential with data-driven insights and optimization suggestions. Majestic offers Trust Flow & Citation Flow Metrics that help to know the quality of the backlinks pointing to a website. You even have a Backlink History Checker that lets you see the number of backlinks detected by the platform over time. There is also a Rank Checker tool that can check your website’s ranking for specific keywords to further escalate your SEO practices.

As you look for a free SEO solution, you’ll find that there are many options available. By comparing the following elements, you can narrow down your search and zero in on the right free SEO tool for your unique needs and preferences. The platform also protects your profile from unauthorized changes. This means that you can easily prevent a competitor or someone else from marking your business permanently closed or changing your name, location or opening hours. If keyword research is your top priority and your website is already set up with Google Analytics, Keyword Hero should be on your SEO Anomaly radar. General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place.

All plans include unlimited meta descriptions, blog ideas, and keyword research. The paid versions offer increased speed and access to the latest features and GPT models. ChatGPT works more like a conversation than a traditional tool. You simply chat with it, explain what you need, and refine your ideas through dialogue. The next part of it is that the more you use it, the better it gets at matching your tone and voice. And if you need to add some keywords, you can just tell it which ones to include, and it’ll weave them naturally into your content.

Popular Features

Marketers and SEO professionals use it to conduct technical SEO audits and discover site-wide issues. See what SERP features are surfacing in the results for a given keyword to better understand the likelihood of getting an organic click versus aiming for inclusion in SERP features. Since its launch in 2016, Keyword Explorer has been a powerful asset for digital marketers aiming to boost organic search visibility. We are constantly expanding our dataset and adding new features to help you stay ahead of the competition.

Best Technical SEO tools

It doesn’t offer advanced analytics, link-building features, or technical audits. For more in-depth SEO work or competitive analysis, external tools may still be needed. There’s a lot of data to digest, and beginners might feel overwhelmed at first.

SEObility is a powerful all-in-one SEO software that helps you monitor your website, which is handy in SEO optimization. With its daily updates and link-building tools, SEObility helps entrepreneurs quickly improve their search engine rankings. Google Analytics serves as the fundamental traffic analysis platform for agencies managing client websites.

I share my thoughts, explain the problem, and brainstorm solutions out loud (often literally, using the voice feature). But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project.

• When it comes to SEO and digital marketing solutions, Serpstat is a one-stop shop.
• With the right data, you’ll be able to make more informed decisions and develop a campaign that speaks to and moves your target audience to action.
• Screaming Frog’s SEO Spider is the industry standard tool for technical SEO audits.
• One of the most obvious benefits of using Google Search Console for debugging your website is that it’s made by Google, the main player of search engines.
• Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community.

One of the best things about SurferSEO is its seamless setup process. Regardless of your skill level, you can easily set up your account and start using the tool right away. It’s also available at various price points, making it accessible to businesses of all sizes. Plus, it’s enriched with a growing list of AI-based features, which are increasingly vital in the industry. All you have to do is enter a topic, brand, keyword or product related to your business.